We research and develop tools for mindful athletes, creating products that are equally function-first and performance enhancing. We believe in a holistic approach to athleticism and the idea that mental wellbeing is the foundation of every form of physical exercise.

Our first experiment was initiated in 2014 when we started testing sports eyewear technology with a group of downtown runners. Combining real-life feedback with Japanese engineering, the Keiichi running sunglass system was born – a proprietary solution for athletes, handmade in Japan.

As part of our holistic vision for the project we want to make meditation available to more runners and active souls in New York and beyond, through a series of talks and our Mindful Athlete Program (MAP), working with leading teachers in both fields.